Anime Lovers

Seven years after the famous “I don’t understand” scene from the Ino Party anime series aired, the scene itself has been transformed into the latest commercial for the Nissin Donbei lineup of ramen products.

In the commercial, the dialogue between the main protagonist Jurai Ando and Hatoko Kushikawa revolves around how Ando just sticks to the Kitsune Udon and Tempura Soda variants. Later on, Kushikawa goes on an impassioned and uninterrupted tirade about trying other variants such as the Kamodashi Soba, Curry Udon, and Niku Udon, as well as Demon Kakiage Udon and Karamen Udo.

The commercial is based on the famous scene from Ino Party‘s seventh episode when Ando refuses to tell Kushikawa about his chuunibyou behavior. This then resulted in a two-minute long tirade from Kushikawa about Ando’s obsessions, saying she doesn’t understand them before storming off. Ando and Kushikawa are voiced by Nobuhiko Okamoto and Saori Hayami, who also reprise said roles in the commercial.

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Ino Partyknown by its full title When Supernatural Battles Became Commonplaceis a light novel by Kota Nozomi. It was published from 2012 to 2018 by SB Creative for 13 volumes. It got a manga adaptation by Kosuke Kurose, which was serialized in Comp Ace from 2013 to 2015 for four volumes. The anime adaptation, done by Studio Trigger, aired for 12 episodes from October to December 2014.

Crunchyroll is streaming the Ino Party series, describing it as:
A group of five boys and girls suddenly acquire supernatural powers. Ready to fight in galactic battles to defend human cause… they are struck by the realization that there are no wars, no conspiracies, no evils empires, no nothing in their high school life. They instead decide to idly have fun by wasting their powers away.

Source: Nissin Official YouTube Channel
©2014 Kota Nozomi, SB Creative / Senko High School Literature Club